|I have always loved food and the way it brings people together. I started potage with £1,000 savings in October 2012 and for the first year worked 7 days a week, doing everything myself. I built a website, cooked from my mum’s kitchen, delivered locally on a bicycle and had a Saturday stall outside Books for Cooks in Notting Hill. To launch potage, I sent out an email with a weekly menu to 15 local friends and family in October 2012. There was no minimum order and only one pot on the menu each day. In the first week I did 7 deliveries and £101 total sales.|
1996: a cake for my dad's birthday (left) 2015: the new potage kitchen (right)
Over the last six years the business has grown almost entirely organically, thanks to our loyal customers and today we deliver to hundreds of offices and homes across central London.
Our goal is to deliver delicious, handmade meals in a sustainable way. At potage, we believe healthy eating is a balance of quality, quantity and frequency. All our meals are handmade using top quality, fresh ingredients. Our focus is on sourcing the best quality ingredients, portion control and the importance of ‘eating together’ rather than avoiding any particular food groups or counting calories.
What is healthy eating?
Scientists and health professionals are beginning to understand that the old fashioned criticism of single nutrients as the root of all evil is not the most helpful approach to healthy eating.
We don’t tend to eat sugar, salt or fat on its own. We eat a complex diet composed of many different foods, often combined together to make meals. This means instead of arguing over whether we should eat more butter or less sugar, it’s more important to look at our diet as whole, thinking about how that food fits into your overall diet. Not just today, but also over weeks and months. Healthy eating is therefore a balance of quality, quantity and frequency, and each person's diet varies depending on their own activity level, nutritional needs and goals.
A whole lifestyle approach
|Modern Western diet trends have today led to us eating more meat and animal products, less fresh fruits and vegetables and more processed convenience foods which is in part responsible for growing rates of chronic diseases such as heart disease, obesity, diabetes, and cancer. At present, a way of eating inspired by the traditional Mediterranean diet is thought by scientists to be one of the healthiest to follow, promoting long life good health. This diet is abundant in whole foods: fruit, vegetables, wholegrains, nuts, legumes, unsaturated oils (e.g. olive or rapeseed oil), with modest intakes of dairy, meat and even alcohol. Whole foods are foods that have been processed and refined as little as possible, before being eaten. They are loaded with everything our bodies need, from carbohydrates, protein, fats, fibre, minerals, vitamins, phytonutrients and many more. In nutrition, diet is the sum of food consumed by a person or other organism. Our dietary habits can help nourish our bodies and manage weight but it’s only one part of the pyramid that makes up a healthy lifestyle; enjoying food with others, being active and getting enough sleep are all important for physical and mental well-being.|
Welcome to a new way of eating
|There's a massive trend in the US to order food in and as a result they are way ahead of us with delicious, healthy food delivery services. People are familiar with the concept of 'healthy' food delivered whereas in the UK the majority are stuck in thinking of on demand takeaway as limited to greasy, unhealthy options. The reason being that until recently consumers in the UK have had a limited choice of healthy and tasty takeaway food that is compatible with a time-poor lifestyle, despite the growing awareness of the dramatic consequences of a poor diet and people having increasingly less time to spare. Our goal at Potage is to change that and introduce people in London to a new way of eating. We deliver nourishing, handmade meals to our customer’s desk or door - it's real food delivered.|
Our sustainability promise
Whatever we’re doing, as a team we always work with the environment in mind.
1. Locally & responsibly sourced ingredients
2. Minimal packaging that’s widely recyclable, reusable or home compostable
3. Zero food waste
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